Stephen Schwartz: Difference between revisions

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{{Q|My Little Pony just absolutely killed Strawberry Shortcake|Schwartz|https://www.washingtonpost.com/archive/opinions/1985/12/22/lives/5759a1a9-94ba-47f5-b2af-a6a82a5221ab/}}
{{Q|My Little Pony just absolutely killed Strawberry Shortcake|Schwartz|https://www.washingtonpost.com/archive/opinions/1985/12/22/lives/5759a1a9-94ba-47f5-b2af-a6a82a5221ab/}}
'''Stephen Schwartz''' (born c.1948/49) is an American businessman and toy inventor who served as the Vice-President of marketing at Hasbro. Under his leadership, he made [[Playskool]] to be one of the most successful divisions of Hasbro under his leadership.<ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1990-08-23-fi-1404-story.html |title=Stephen A. Schwartz, president of the Playskool...|last=Unknown |first= |date=August 23, 1990 |website={{W|L.A. Times}} |publisher= |access-date=June 12, 2023 |quote=}}</ref>
'''Stephen Schwartz''' (born c.1948/49) is an American businessman and toy inventor who served as the Vice-President of marketing at Hasbro. Under his leadership, he made [[Playskool]] to be one of the most successful divisions of the company.<ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1990-08-23-fi-1404-story.html |title=Stephen A. Schwartz, president of the Playskool...|last=Unknown |first= |date=August 23, 1990 |website={{W|L.A. Times}} |publisher= |access-date=June 12, 2023 |quote=}}</ref>


Schwartz worked as a manager at least by 1985 and was responsible for bringing back ''[[G.I. Joe]]'' after anti-war sentiment had "decimated" its sales.<ref>{{cite web |url=https://www.nytimes.com/1985/08/04/business/trying-to-run-a-bigger-hasbro.html |title=TRYING TO RUN A BIGGER HASBRO|last=Gutis |first=Philip S. |date=August 4, 1985 |website={{W|New York Times}} |publisher= |access-date=June 6, 2023 |quote=}}</ref> By [[1987]], he was promoted to Vice-President of marketing of [[Hasbro-Bradley]].<ref>{{cite web |url=https://www.washingtonpost.com/archive/opinions/1985/12/22/lives/5759a1a9-94ba-47f5-b2af-a6a82a5221ab/ |title=LIVES - Stephen Schwartz |last=Lee Michael Katz |first= |date=1985 |website={{W|Washington Post}} |publisher= |access-date=June 12 2023 |quote=}}</ref>
Schwartz worked as a manager at least by 1985 and was responsible for bringing back ''[[G.I. Joe]]'' after anti-war sentiment had "decimated" its sales.<ref>{{cite web |url=https://www.nytimes.com/1985/08/04/business/trying-to-run-a-bigger-hasbro.html |title=TRYING TO RUN A BIGGER HASBRO|last=Gutis |first=Philip S. |date=August 4, 1985 |website={{W|New York Times}} |publisher= |access-date=June 6, 2023 |quote=}}</ref> By [[1987]], he was promoted to Vice-President of marketing of [[Hasbro-Bradley]].<ref>{{cite web |url=https://www.washingtonpost.com/archive/opinions/1985/12/22/lives/5759a1a9-94ba-47f5-b2af-a6a82a5221ab/ |title=LIVES - Stephen Schwartz |last=Lee Michael Katz |first= |date=1985 |website={{W|Washington Post}} |publisher= |access-date=June 12 2023 |quote=}}</ref>

Latest revision as of 18:19, 14 June 2023

Stephen Schwartz
My Little Pony staff
Activec.1985-1990
Job(s)Inventor
EmploymentHasbro

"My Little Pony just absolutely killed Strawberry Shortcake"
— Schwartz[[source]]

Stephen Schwartz (born c.1948/49) is an American businessman and toy inventor who served as the Vice-President of marketing at Hasbro. Under his leadership, he made Playskool to be one of the most successful divisions of the company.[1]

Schwartz worked as a manager at least by 1985 and was responsible for bringing back G.I. Joe after anti-war sentiment had "decimated" its sales.[2] By 1987, he was promoted to Vice-President of marketing of Hasbro-Bradley.[3]

During his time, he served as the creator of My Pretty Mermaid.[4]

References

  1. ↑ Unknown (August 23, 1990). Stephen A. Schwartz, president of the Playskool....
  2. ↑ Gutis, Philip S. (August 4, 1985). TRYING TO RUN A BIGGER HASBRO.
  3. ↑ Lee Michael Katz (1985). LIVES - Stephen Schwartz.
  4. ↑ The Toy and Game Inventor's Handbook,  Published by Penguin Random House.  page 406. isbn: 1592570623
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