Stephen Schwartz
| Stephen Schwartz | |
|---|---|
| My Little Pony staff | |
| Active | c.1985-1990 |
| Job(s) | Inventor |
| Employment | Hasbro |
|
"My Little Pony just absolutely killed Strawberry Shortcake" |
Stephen Schwartz (born c.1948/49) is an American businessman and toy inventor who served as the Vice-President of marketing at Hasbro. Under his leadership, he made Playskool to be one of the most successful divisions of the company.[1]
Schwartz worked as a manager at least by 1985 and was responsible for bringing back G.I. Joe after anti-war sentiment had "decimated" its sales.[2] By 1987, he was promoted to Vice-President of marketing of Hasbro-Bradley.[3]
During his time, he served as the creator of My Pretty Mermaid.[4]
References
- ↑ Unknown (August 23, 1990). Stephen A. Schwartz, president of the Playskool....
- ↑ Gutis, Philip S. (August 4, 1985). TRYING TO RUN A BIGGER HASBRO.
- ↑ Lee Michael Katz (1985). LIVES - Stephen Schwartz.
- ↑ The Toy and Game Inventor's Handbook, Published by Penguin Random House. page 406. isbn: 1592570623
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