Stephen Schwartz

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Stephen Schwartz
My Little Pony staff

"My Little Pony just absolutely killed Strawberry Shortcake"
— Schwartz[[source]]

Stephen Schwartz (born c.1948/49) is an American businessman and toy inventor who served as the Vice-President of marketing at Hasbro. Under his leadership, he made Playskool to be one of the most successful divisions of the company.[1]

Schwartz worked as a manager at least by 1985 and was responsible for bringing back G.I. Joe after anti-war sentiment had "decimated" its sales.[2] By 1987, he was promoted to Vice-President of marketing of Hasbro-Bradley.[3]

During his time, he served as the creator of My Pretty Mermaid.[4]


  1. Unknown (August 23, 1990). Stephen A. Schwartz, president of the Playskool....
  2. Gutis, Philip S. (August 4, 1985). TRYING TO RUN A BIGGER HASBRO.
  3. Lee Michael Katz (1985). LIVES - Stephen Schwartz.
  4. The Toy and Game Inventor's Handbook,  Published by Penguin Random House.  page 406. isbn: 1592570623
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