From Equestripedia, the Archives of Equestria!

HEART MLP is a 2016 toyline featuring six humans who were hopelessly obsessed with My Little Pony: Friendship is Magic and decided to dedicate their entire lives to the series and their characters (just like us I guess) and designed themselves after their favorite ponies. The line was produced by Integrity Toys, who only produced a limited amount of each, about 500, and sold them all for a little over 100 dollars. As of 2019, the toys have been removed from their online store and webpage as a whole, though have been documented on various fansites.