User:Amelia/hasbro: Difference between revisions
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In [[1952]], Hasbro released [[Mr. Potato Head]], originally created by George Lerner but purchased by Hasbro. So confident Hasbro was in this product that they purchased advertising time for it on a thing called 'television', a rather new concept at the time.
By 1964, the remaining two Hassenfield brothers, Henry and Herman, had passed away. Henry's son, Merrill, was left in charge of the company. Merill saw amazing success when he bought a toy concept created by an inventor named Stanley Weston, a type of doll, or doll-like figure, of a U.S. Military soldier called an "action figure". After their then head of research and development, Donald Levine, named the figure G.I. Joe, after a 1945 film, ''The Story of G.I Joe''. This little toy would cause Hasbro to grow into the largest toy company in the U.S. by [[1968]], rebranding the company under the name '''Hasbro Industries'''.
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