Mr. the Dragon! Would you light the torch already?!
The title of this article is conjecture. It is a noteworthy enough aspect of the franchise that has no name, canon or otherwise. Instead it was named via context clues such as its title, position, ownership, relevance, or any other identifier. See AltName for subjects which have fan names instead.
They appear to be a family of merchants and pirates. They set up a shop in Ye Be Warned Saloon, where they sold Pies and Apple products. Although they seemed to be less violent than other pirates, they were nonetheless vicious in their own right, manipulating others to give up their belongings for pie and even tried to attack Twilight Sparkle upon hearing her status as a princess.