Hasbro: Difference between revisions
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[[File:Hasbro_(2009).png|thumb|250px|''My Little INTERNATIONAL TOY/ENTERTAINMENT EMPIRE, what will todays PURCHASE OF COMPETITING TOY COMPANY be?'']]
'''Hasbro''' are the owners of the ''[[My Little Pony]]'' brand,
==History==
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In [[2019]], Hasbro became an even larger media powerhourse, purchasing [[Entertainment One]], a Canadian media production and distribution firm for $4 billion on {{D|August|22|2019}}, with the acquisition completed on {{D|Dec|30|2019}} of that same year. eOne would soon absorb [[AllSpark]] and became Hasbro's media production arm. This would give Hasbro control over the mega-successful ''Peppa Pig'' and ''PJ Mask'' franchises. Many eOne staff members would go on to work on media produced in the 5th Generation of ''My Little Pony''.
In [[2022]], many of Hasbro's comic series published by [[IDW Publishing]] were concluding due to the publishing house losing the rights. The [[My Little Pony comics|''My Little Pony'' comics]], including [[My Little Pony (2022 comic)|''My Little Pony'' (2022)]] and various Generation 4 spin-offs would remain in publication, however. Of note, many of IDW's Hasbro properties would share a loosely connected universe, usually referred to as the '''Hasbro Universe''' or '''IDW Universe'''.
On {{D|Oct|11|2021}}, Hasbro's long-time CEO, [[Brian Goldner]] would pass away due to prostate cancer. Richard Stoddart would serve as a brief interitem CEO until Chris Cocks was chosen to be his true successor. Goldner would be survived by his wife, Barbara and daughter, [[Brooke Goldner]].
In January of [[2023]], Hasbro fired 800 employees. Later in December of the same year, they followed another 1,100 employees due to "headwinds" in the toy and game industry. These layoffs were labeled as a "last resort", in spite of the CEO of the company Chris Cocks still retaining a 1.5 million dollar salary with a potential additional ~10 million dollars in compensation.<ref>{{cite web |url=https://www.dicebreaker.com/topics/layoffs/news/wizards-of-the-coast-owner-hasbro-lays-off-1100-staff-before-christmas |title=Dungeons & Dragons owner lays off 1,100 staff two weeks before Christmas “to keep Hasbro healthy”|author=Chase Carter |date={{D|Dec|12|2023}} |website= |publisher=Dice Breaker |accessdate=December 13 2023 |quote=}}</ref>
===Fandom interactions===
[[File:MLP_homepage_logo_desktop.png|thumb|Hasbro reportedly changed the ''My Little Pony'' logo from a feminine pink to a neutral purple in support of the more diverse demographics ''Friendship is Magic'' garnered]]
Hasbro's interactions with ''My Little Pony'' fans have been rather muted, if not mostly negative, when compared to other franchises they own. From [[2005]] to [[2016]], Hasbro would sponsor ''[[My Little Pony Fair]]'', a ''My Little Pony'' fan convention by giving them funding and official merchandise to sell. However, beginning in [[2017]], Hasbro would stop their sponsoring to instead host the (ultimately failed) [[HasCon]] series of events, though the Pony Fair would continue as a fan event. Starting in [[2022]], Hasbro would start "Hasbro PulseCon", a digital only event that, for whatever reason, did not include ''My Little Pony''. There has yet to be confirmation for a PulseCon 2023.
Hasbro has been known to DMCA various fan productions, such as ''My Little Pony Online'' and ''Them's Fightin' Herds'', the latter was eventually rebranded as an original property.
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==Subsidiaries==
Companies in ''italic'' are companies Hasbro purchased, though may have since changed owners. These are only subsidiaries who have done work with ''My Little Pony''.<!-->Sorted alphabetically</-->
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