Discovery Family

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Discovery Family is an American cable television network owned by Hasbro and Discovery Inc.


On April 30, 2009, Hasbro would announce that they were partnering with Discovery Communications to relaunch Discovery Kids into a family-oriented TV network with programming based on Hasbro's IPs.[1] On July, It was announced that Margaret Loesch would be the CEO of the network.[2] The network is said to compete with Nickelodeon, Disney Channel and Cartoon Network.[3]

As The Hub

On October 10, 2010, the network finally launched, bringing in shows such as Transformers Prime, GI Joe Renegades, and of course, My Little Pony Friendship is Magic.


  1. [1], The New York Times
  2. [2], Kidscreen
  3. [3], Ad Age
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